Groundswell by Forrester Research’s Charlene Li and Josh Bernoff is an evergreen book on planning social media engagements for companies of any size. What is a Groundswell? “A social trend in which people use technologies to get the things they need from each other, rather than traditional institutions like corporations.” They do a great job [...]
As someone who’s had to type a long web address into a smart phone, I’m a big fan of using a QR code as a short cut. So if you’re the business owner, how do you track the usage of the QR codes you generate? By creating specific “dummy” URLs that can specify the source, [...]
David Brooks’ great new book The Social Animal argues that psychology is missing a lot by only focusing on an individual’s mind. He presents a strong argument that we’re missing a vast amount of important information by not paying attention to two other key drivers of a person’s mind: Their social interactions The messy and [...]
What us a Content Ambassador and what should they be doing?
Creating a usable, memorable social media policy that works.