Several big players are shaking up their advertising game by investing in the Internet and it really doesn’t even seem to require that big an investment for a big return. Truman Greene is the interestingly-named (or branded) character created by 360i for H&R Block. The goal is to show a quirky, funny young guy who [...]
Avenue A | Razorfish have released their 2008 Digital Outlook Report. I am a big fan of their Digital Design Blog, and this great thinking as well, especially how companies need to leverage their brands into consumers’ lives by allowing the consumer to generate content about it. There are also some great thoughts about the [...]
I am a huge fan of the “Manager Tools” podcast, and this is my favorite post on their website.
- Posted by Tom at 06:42 pm
- Filed under: News