There was a good deal of overlap between the Permit Central and the Building Inspection departments. Both were trying to make it easier for citizens to get the paperwork they would need for projects and to make their information more readily available to the public. So then it occurred to them, if the goal is [...]
The Clermont County brand – as a whole – is warm, but very professional. While the Department of Job and Family Services is definitely very professional, their Web sites needed to be more inviting than the rest. The brand personality needed to have a smiling face and a caring outlook, whether addressing serious social concerns [...]
Clermont’s Department of Job and Family Services overall online goal is to give a warm and friendly face to an agency that is seen as more of a drab institution. I began to develop a “mini-brand” of fun, spring colors and happy family photos with Children’s Services (which even uses a logo we developed from [...]
I am pleased to announce that we have added another site to our Content Management System here in Clermont, ClermontSupportsKids.org. A bright redesign and some warm, engaging shots of children will really help to personalize their important mission.
After writing my post on how companies are leveraging social media, I wanted to follow up to see if I could find some cold hard results. While I did find some statistics (largely high-level web numbers), what I really found was people beginning to embrace the unknown. It’s clear that online marketing is the way [...]