Right away, it is apparent that this book is a different kind of career guide. It frankly tells you that building a successful career will be hard, requiring a lot of work and what you will hope are intelligent risks. That said, the first thing that struck me about this book was how well laid [...]
Groundswell by Forrester Research’s Charlene Li and Josh Bernoff is an evergreen book on planning social media engagements for companies of any size. What is a Groundswell? “A social trend in which people use technologies to get the things they need from each other, rather than traditional institutions like corporations.” They do a great job [...]
Martin Lindstrom takes the consumer’s side in Brandwashed, detailing the tricks and practices used by today’s marketers. He builds from elementary psychology tools that have been used for ages to the aggressive data mining used by today’s online powerhouses. The data mining portion is as fascinating as it is scary; covering all ways we unwittingly [...]
Writing a book called How the Mind Works is an ambitious undertaking, and Steven Pinker has definitely succeeded. In a thick and dense book, Pinker puts forth a rigorously researched theory that the mind works much like a computer does, with current items (what you are thinking about right now) up on a “desktop” and [...]
David Brooks’ great new book The Social Animal argues that psychology is missing a lot by only focusing on an individual’s mind. He presents a strong argument that we’re missing a vast amount of important information by not paying attention to two other key drivers of a person’s mind: Their social interactions The messy and [...]