Martin Lindstrom takes the consumer’s side in Brandwashed, detailing the tricks and practices used by today’s marketers. He builds from elementary psychology tools that have been used for ages to the aggressive data mining used by today’s online powerhouses. The data mining portion is as fascinating as it is scary; covering all ways we unwittingly [...]
Writing a book called How the Mind Works is an ambitious undertaking, and Steven Pinker has definitely succeeded. In a thick and dense book, Pinker puts forth a rigorously researched theory that the mind works much like a computer does, with current items (what you are thinking about right now) up on a “desktop” and [...]
David Brooks’ great new book The Social Animal argues that psychology is missing a lot by only focusing on an individual’s mind. He presents a strong argument that we’re missing a vast amount of important information by not paying attention to two other key drivers of a person’s mind: Their social interactions The messy and [...]
I was surprised at the depth that Avinash Kaushik’s Web Analytics: An Hour a Day provided in terms of detailing the entire analytics landscape. I had really expected the book to be geared for the entrepreneur looking to optimize their online business – which it did address – but it was definitely more geared to [...]
This book is not just about selling; it’s about getting your ideas implemented!