As the leader of an in-house team, I find myself repeatedly facing the painter’s dilemma of: “When do I stop painting? When is the painting done?” Because of their nature, no Web site is ever really done. Projects are finished, milestones and agreed-upon deliverables met, but there’s always something else that could be done. Of [...]
After writing my post on how companies are leveraging social media, I wanted to follow up to see if I could find some cold hard results. While I did find some statistics (largely high-level web numbers), what I really found was people beginning to embrace the unknown. It’s clear that online marketing is the way [...]
Several big players are shaking up their advertising game by investing in the Internet and it really doesn’t even seem to require that big an investment for a big return. Truman Greene is the interestingly-named (or branded) character created by 360i for H&R Block. The goal is to show a quirky, funny young guy who [...]
Avenue A | Razorfish have released their 2008 Digital Outlook Report. I am a big fan of their Digital Design Blog, and this great thinking as well, especially how companies need to leverage their brands into consumers’ lives by allowing the consumer to generate content about it. There are also some great thoughts about the [...]
The New York Times had a great article recently about how a seemingly mundane change can make a huge difference in an organization. In Left Hand Turn Elimination, they detailed how the folks at UPS used their delivery software to optimize their trucks’ routes even further by eliminating unnecessary left hand turns. By finding more [...]