This is not the next Great Depression; it’s the next great opportunity.
There is a lot of concern that the current economic crisis is the next Great Depression. It’s hard to not hear references and people are already running to the banks to pull out all of their money, presumably to put it under the mattress [...]
The Clermont County brand – as a whole – is warm, but very professional. While the Department of Job and Family Services is definitely very professional, their Web sites needed to be more inviting than the rest. The brand personality needed to have a smiling face and a caring outlook, whether addressing serious social concerns [...]
As the leader of an in-house team, I find myself repeatedly facing the painter’s dilemma of: “When do I stop painting? When is the painting done?” Because of their nature, no Web site is ever really done. Projects are finished, milestones and agreed-upon deliverables met, but there’s always something else that could be done. Of [...]
After writing my post on how companies are leveraging social media, I wanted to follow up to see if I could find some cold hard results.
While I did find some statistics (largely high-level web numbers), what I really found was people beginning to embrace the unknown.
It’s clear that online marketing is the way of the [...]
Several big players are shaking up their advertising game by investing in the Internet and it really doesn’t even seem to require that big an investment for a big return.
Truman Greene is the interestingly-named (or branded) character created by 360i for H&R Block. The goal is to show a quirky, funny young guy who who’s [...]