A Brand within a Brand

The Department of Job & Family Services Family of Web Sites

The Clermont County brand – as a whole – is warm, but very professional. While the Department of Job and Family Services is definitely very professional, their Web sites needed to be more inviting than the rest. The brand personality needed to have a smiling face and a caring outlook, whether addressing serious social concerns or helping to build equity in the community with activities like a coloring contest and a roundup of “Most Wanted” child support offenders.